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Let's Learn How To Send Pitch Deck To Investors
You’ve got a brilliant startup business idea and identified investors you would love to pitch to. But many startups struggle with the next stage. Knowing how to send pitch deck to investors can be challenging. To help you successfully secure investment, we’ve put together this step-by-step guide to sending pitch deck to investors:
1. Crafting an Eye-Catching Pitch Deck
Your potential investors are likely to have dozens of pitches to read through. Therefore, it’s vital to make yours eye-catching and professional.
There are a few simple tricks to help your pitch catch the eye of potential investors. So before sending pitch deck to investors, check you’ve followed these basic rules:
● Stick with your startup’s corporate color scheme, using just two or three colors.
● Used an easy-to-read font, such as Ariel.
● Avoided cluttering the presentation with too much content.
2. Choosing the Right Format for Your Pitch Deck
Making your pitch deck eye-catching is vital. However, you also need to make it as easy to read as possible. This can be achieved by choosing the right format.
Your pitch deck should be formatted as a series of slides in presentation form. However, before you submit pitch deck to investors, it’s essential to think beyond your initial presentation. Potential investors may need to share your pitch deck or present it themselves to gain investment approval. To facilitate this, it’s advisable to make your pitch desk format shareable and printable as a PDF.
3. Crafting a Compelling Story for Investors
Structuring your pitch well ensures it captures investors' attention and answers many of their questions. So, it’s helpful to think of your pitch desk as a narrative and use it to tell a compelling story. Following a narrative helps keep your pitch structured and organized.
4. Including Key Information in Your Pitch Deck
Including key information in your pitch deck is essential. However, you may be wondering is it safe to send your pitch deck to investors? It’s advisable to send all your facts and figures in your pitch. Plus, focusing on stats alone can make your pitch uninteresting and dry.
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PitchQuest® is a pre-incubator training course that teaches you how to develop a compelling pitch deck to help you stand out from other startups, get conversations booked with investors, and secure investment so that you can grow and scale your startup or small business.
5. Designing a Visually Appealing Pitch Deck
You only get one chance to make a positive first impression on potential investors. A visually appealing pitch deck can help you achieve this.
Give each slide a title and avoid information overload by presenting the information using accompanying icons. Taking inspiration from infographics is a good starting point for creating visually appealing pitch decks.
6. Perfecting Your Delivery for a Winning Pitch
Getting the tone and delivery right for your pitch is crucial. Avoid making your pitch sound patronizing, unrealistically optimistic, or including too much jargon. Keeping the delivery objective will ensure investors aren’t put off your idea early on.
7. Tailoring Your Pitch Deck for Different Investors
Your pitch deck will have the best chance of success if you tailor it for different investors. Before you submit the pitch deck, do your research. Then, tailor your presentation to increase its focus on the investors’ areas of interest and specific investment style.
8. Tips for a Successful Follow-Up After Sending Your Pitch Deck
It can be tempting to chase for a reply right away. But be patient. When you do follow up, ensure you’re polite and offer to provide any further information the investor may need to make their decision.
Final Thoughts
As we’ve shown, pitching your idea to investors in the right way is crucial for success. You need to structure your pitch deck correctly and include engaging content about your startup.
If you’re looking for guidance on creating your perfect pitch deck, download our FREE Pitch Success Framework today.
Are you ready to take your pitch to the next level?
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